SMS & TCPA Policy

1. Register before you send. Complete 10DLC brand and campaign registration using your business EIN. Unregistered traffic is increasingly filtered or rejected outright by U.S. carriers.
2. Respect quiet hours. Schedule messages, including automated drips, so they go out only during daytime hours in the recipient’s local time zone, and always within any narrower window your state requires.
3. Make consent and opt-out obvious. Your opening message to a number should explain why the person is hearing from you and tell them how to stop, for example “Reply STOP to opt out.”
4. Say who you are. Name yourself and your agency in every message so the recipient never has to guess who is texting them.
5. Pace large lists. After importing a big batch of leads, spread the outreach across days rather than sending to everyone at once. Sudden volume spikes are a common spam signal.
6. Write like a person, not a promotion. Steer clear of phrasing carriers associate with spam, such as all-caps text, strings of exclamation marks, “FREE”, “act now” or “guaranteed”, and do not use public link shorteners.
7. Keep it brief. Short, conversational messages are easier to read and less likely to be flagged than long blocks of text.
8. Stop the moment you are asked. When someone opts out or asks to be added to your Do Not Call list, end all calls and texts to that person right away.

Accounts that keep breaking carrier rules see delivery rates fall and may have messaging throttled or suspended. This policy works together with our User Code of Conduct and Terms and Conditions.